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PUBLIC SERVICE
The
public at large does not have the analytical tools to be able to
identify a Natural beverage from that of a Non-Natural beverage.
Labels do not reveal the identity of Natural ingredients versus
Non-Natural ingredients.
Offering
the public a Mark that identifies a Natural beverage from that of
a Non-Natural beverage benefits the public sector that chooses to
select a Natural beverage.
The
plethora of ingredients and ingredient titles on beverage labels
confuses the consumer, as many ingredient names are not familiar
or identifiable to the average consumer. Maltodextrins are not labeled
as a “Sugar” on food and beverage labels, yet Maltodextrins are
one of the most commonly used “sugars” found in foods and beverages.
Maltodextrins
can legally (FDA 21 CFR) be labeled as “Carbohydrates” instead of
“Sugars” yet they act, in all metabolic aspects, like a sucrose
molecule. The public has no awareness of this fact, as a chemistry
degree is necessary to identify the majority of ingredients commonly
used in beverages.
Given
a choice, the public would choose to have the ingredients of beverages
Pre-Screened and Analyzed (laboratory assay) by an independent party,
whose focus is selecting beverages that are “Natural” to the human
body, as opposed to beverages that contain synthetic, chemical,
and/or questionable ingredients.
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