The public at large does not have the analytical tools to be able to identify a Natural beverage from that of a Non-Natural beverage. Labels do not reveal the identity of Natural ingredients versus Non-Natural ingredients.

Offering the public a Mark that identifies a Natural beverage from that of a Non-Natural beverage benefits the public sector that chooses to select a Natural beverage.

The plethora of ingredients and ingredient titles on beverage labels confuses the consumer, as many ingredient names are not familiar or identifiable to the average consumer. Maltodextrins are not labeled as a “Sugar” on food and beverage labels, yet Maltodextrins are one of the most commonly used “sugars” found in foods and beverages.

Maltodextrins can legally (FDA 21 CFR) be labeled as “Carbohydrates” instead of “Sugars” yet they act, in all metabolic aspects, like a sucrose molecule. The public has no awareness of this fact, as a chemistry degree is necessary to identify the majority of ingredients commonly used in beverages.

Given a choice, the public would choose to have the ingredients of beverages Pre-Screened and Analyzed (laboratory assay) by an independent party, whose focus is selecting beverages that are “Natural” to the human body, as opposed to beverages that contain synthetic, chemical, and/or questionable ingredients.